There are many ways that insights and examples can be communicated, from reports, to videos, to interactive tools. We created this interactive trends map to show one example of how trends data can be delivered so that it’s easy to access and keep up to date. By presenting information on an online, interactive platform, readers can explore the information at their own pace.
This interactive map focuses on global beauty trends and how culture impacts the approaches to beauty around the world.
Click on the map below and learn about the world of beauty across the globe and how different regions influence one another. Through understanding culture and context, we can tease out the regional nuances that affect people’s attitudes and behaviours, helping our clients design products and services that are globally and locally relevant.http://insights.pdd.co.uk
This is a Beta version, we are still developing different types of dynamic, interactive reporting formats and would welcome any feedback/comments.
If you would like to know more about this type of information design and how we might use insights to dive innovation for you, get in touch:
t: +44 (0)20 8735 1111