One of the unique things about PDD is that its London studio has its own in-house DC, which provides our clients and PDD designers and engineers with some massive advantages over competitors. Read more
In all the excitement surrounding new technologies and the rush to 'be the first' to use them, it's easy to forget the people who will be interacting with them.
How do you really measure the efficiency of interface characteristics and user satisfaction in a way that can feed opportunities to develop and innovate?
The understanding that there is more to food and drink than taste alone has spurred interest in creating more engaging sensory products.
When previously working as a design engineer for a medical device manufacturer I was not always exposed to the end user of the device I was developing. Due to the pressure on resources, time required to arrange testing or the complexity of negotiating hospital access this activity was frequently put on hold. Read more
With more than 80% of people living in urban areas and air pollution a hot news topic, it was no great surprise to see that one of the biggest themes at CES this year was ‘air quality’. But it was not the global brands picking up on this theme; instead it was interesting to see some exciting products from startups addressing the global air pollution problem. In fact, the most popular area of the event was in the EUREKA area where there were a few hundred startups. Read more
In my career I have been lucky enough to gain varying perspectives on the role of usability during the development of medical devices. I’ve worked as part of a design team with a responsibility for concept generation, preliminary research and detailed design. I’ve also worked as part of a human factors team with a broader remit for integrating human factors process across an organisation. One thing experience has taught me is that there is no ‘one size fits all’ when it comes to usability work. Read more
Last Thursday I got the opportunity to learn about the latest and greatest in VR and its applications in healthcare, courtesy of Health Tech Women. Over the course of 2 hours, the Virtual Reality Breakfast event in London showed how VR really is no longer just about video gaming and is being used to transform healthcare across a range of therapy areas. Read more
So the waiting list for London’s first naked restaurant has gone through the roof. The Bunyadi opens in June 2016 for three months and claims to offer diners an experience “free and unadulterated from the trappings of modern life” including phones, electric lights and even clothing. Read more
Design Shanghai is China’s biggest design show. The four-day-long annual event centres on the high-end contemporary market, showcasing designer products ranging from home furnishings to office supplies. In contrast to 2015’s trends of colour and luxury, this year the focus shifted to all things natural, with a strong emphasis on traditional eastern culture. Read more
The hype surrounding 3D printing has swelled substantially in the past few years, largely driven by accessible design platforms, customisation and distributed manufacturing. While aesthetic design applications can be fascinating in their own right, are all of the functional benefits of 3D printing technologies receiving the attention they deserve? Read more
For the first time in history, more people live in cities than outside them. Rapid urbanisation, resource scarcity and key climatic changes are adding to the pressure on policy makers and those tasked with designing, planning and constructing urban environments. At the same time, a growing number of consumers are coming to demand and expect to live and work in spaces that are not just good for their health and happiness, but are also energy efficient and respectful of the environment. Read more
As is customary at this time of year, many of us have given some thought as to what we’d like for Christmas. Leo, my three-year-old nephew, has his wish list sorted. First up, he wants a Jessie the Yodelling Cowgirl figure – she of Toy Story film fame – who was, according to the Wall Street Journal, one of the hottest toys of the season back at Christmas 1999. Read more
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