At PDD, we get asked this question a lot. What is Design thinking? So here is a brief summary of what it means and the benefits it could have to your organisation. Read more
In all the excitement surrounding new technologies and the rush to 'be the first' to use them, it's easy to forget the people who will be interacting with them.
How do you really measure the efficiency of interface characteristics and user satisfaction in a way that can feed opportunities to develop and innovate?
The understanding that there is more to food and drink than taste alone has spurred interest in creating more engaging sensory products.
Jamie Buckley, Creative Director, features in the New Design Magazine Graduate Showcase 2017 supplement and offers advice on how to impress a recruiter. Read more
An extract taken from Chris Vincent's knowledge piece that discusses the growing use of digital platforms such as social media to understand how people really use medical products. Read more
It may sound strange to say it but the role of a moderator, in my opinion, is to be a bit of a Chameleon. And a few acting skills don’t go amiss either! Let me explain… Read more
When previously working as a design engineer for a medical device manufacturer I was not always exposed to the end user of the device I was developing. Due to the pressure on resources, time required to arrange testing or the complexity of negotiating hospital access this activity was frequently put on hold. Read more
The consumer goods sector (FMCG, apparel, automotive, electronics) has always had greater freedom to explore design research in comparison to the Pharma industry, which is significantly more restricted. One of the problems with a stricter and more constrained set of rules is that it can curb innovation... Read more
In my recent blog post on patient-centricity, I highlighted that the pharma industry has over the past years embarked on a journey towards more patient-centricity and that this trend actually has broad support across key players. At the same time, even with the best of intentions, it will take time for this new ethos to be truly embedded in the business practices of all pharma companies. Read more
In my career I have been lucky enough to gain varying perspectives on the role of usability during the development of medical devices. I’ve worked as part of a design team with a responsibility for concept generation, preliminary research and detailed design. I’ve also worked as part of a human factors team with a broader remit for integrating human factors process across an organisation. One thing experience has taught me is that there is no ‘one size fits all’ when it comes to usability work. Read more
In this first post of a three-part series, I look at the state of patient-centricity in the pharma industry today. In recent times, the pharma industry has increasingly adopted the mantra of “patient-centricity” which aims to put the patient at the heart of the company’s operation. Read more
What happens when usability research is conducted abroad? A team from PDD have been working closely with international manufacturing organisations to develop medical devices for the Chinese inpatient market. This means that usability research has been conducted in Chinese and reported in English. This blog explores the benefit that usability research provides when implemented across international teams and how to overcome issues that may be encountered along the way. It amalgamates our insights taken from a number of usability projects conducted in China. Read more
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