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Welcome to Pulse, the blog of product and service design innovation consultancy PDD. We're here to share our inspiration, our passion, our observations and the things that make us go hmm.

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For the 'design insight' Tag returned 3 results

Homecare: Working families demanding speed & convenience

23/May/2017

Homecare: Working families demanding speed & convenience

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within Homecare and what they could mean to the fragrance and packaging sectors. In this third instalment we focus on the demands placed on working families and the opportunities this poses for cleaning products and tools in the home. Read more

‘Innovating for China’. Are western brands lagging behind?

6/May/2015

‘Innovating for China’. Are western brands lagging behind?

Over the past few decades, Chinese consumers’ perception of international brands and products was that they were ‘the best quality and most reliable’. But, with home-grown brands providing more choice and improved reliability, western brands are losing market share as it’s become harder to win trust and revenue, even for well-established brands like Siemens. Read more

Life beyond the server: Top 5 take outs for information liberation

4/Dec/2013

Life beyond the server: Top 5 take outs for information liberation

Consumer, market and design insights sit at the very heart of design and strategy, but how can you get the best out of these vital nuggets of information? How do you make them inviting and accessible for people to digest, liberating them from the depths of the server and to the heights of engagement? Read more

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