Innovation Training

Accelerating innovation through Human-Centred Design

Innovation is a growing social and economic imperative that calls for people to be more innovative more often. But innovation is risky—anything new is by definition unfamiliar, unproven and untested. To manage these risks, we take a Human-Centred Design (HCD) approach to innovation.

Human-Centred Design helps mitigate the risks associated with the launch of new products, services, and strategies by understanding the needs, desires and contexts of the people we’re designing for and with, encouraging collaboration and communication amongst different disciplines, and engaging in frequent sense-checking of the solutions throughout the development cycle.

Through our practical, hands-on training programmes, we teach people a flexible framework for practicing the discipline of Human-Centred Design to drive innovation.

Our programmes are run in collaboration with our partner The Design Academy.

Types of training

We offer different types of training, from 90-minute Taster Sessions to 2.5+ day, fully-customised workshops. Public workshops are open to any organisation and are scheduled throughout the year. They are ideal if you’re looking for Innovation training for yourself or a few other people from your team and you don’t require customised content.

If you’d like training for larger groups, or customised content and scheduling, then Private (in-house) training is appropriate.


Accelerating Innovation through Human-Centred Design | More information...
A 2-day foundations course teaching participants 20+ HCD methods applied to practice scenarios from different industries.

2017 dates and locations:

London, UK, Workshop
March 22-23.  Sold out.
June 14-15.  Sold out.
November 8-9.  BOOK HERE.

San Diego, USA, Workshop
January 24-25.  Sold out.
March 7-8.  Sold out.
June 13-14.  Sold out.
September 12-13.  Sold out.

ASIA, Workshop
March 16-17, Shanghai.  Sold out.
September 13-14, Singapore. 
Sold out.

Deep Dive into Co-Creation and Participatory Design
This one-day intensive workshop provides a deeper understanding of how to actively involve people in the design of concepts, products and services using methods such as Journaling, What’s-on-your-Radar, Buy a Feature and Build Your Own.

To reserve your place or to find out more information, email [email protected].



Accelerating Innovation through Human-Centred Design | More information...
A 2.5-day foundations course that teaches participants 20+ HCD methods that guides people in developing a roadmap for driving innovation within their organisation.

Intensive Courses
Bespoke courses designed to deepen participants’ knowledge and competence in specific methods, such as:

  • Co-Creation – how to actively involve people in the design of concepts, products, and services through co-creation and participatory design methods
  • Business Model Generation and Innovation – how HCD methods can be used to enhance and develop innovative business models using the business model canvas
  • Minimum Viable Product – how rapid prototyping and testing can be used to develop an MVP


Innovation Catalyst
A training programme that teaches people how to design and run Innovation and HCD workshops within their organisation.

Bespoke Training & Consulting
We offer customised courses and consulting to help:

  • Activate existing innovation platforms or develop new ones
  • Develop innovative business models
  • Visualise, communicate and test concepts, value propositions, and business models


Innovation Training Newsletter
Sign up to PDD's Innovation Training newsletter and be the first to receive news, case studies, offers and discounts.

Contact for Innovation Training enquiries:

Karen Goldhill or Vassilios Kanellopoulos
Call: +44 20 8735 1111
Email: [email protected]



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