TvTokyo made a visit to PDD in London, to discover the importance of design and innovation in the UK and how the British government avidly supports creative thinking and innovation.
Alun Wilcox, our Medical Director, featured in an FT article on the importance of drug developers working not only with medical specialists to understand the biological workings of the body, but also with patients themselves to appreciate their practical and psychological needs.
Alun Wilcox, Director of Medical at PDD, provides his perspective on the past two decades of Medical Product Design and an outlook for the future for the 20th anniversary of the EMDT magazine.
Following completion of a management buy-out, control of PDD, the award-winning product and service innovation consultants, will pass to the current Board comprising Alun Wilcox, Graham Lacy, Jamie Buckley, Karsten Fischer, Tim Court and Vassilios Kanellopoulos.
PDD’s innovative, integrated approach to medical device development has paid off with the announcement that it has won a Gold Award for Unomedical’s UnoMeter™ Safeti™ Plus urine monitoring device, at the DBA Design Effectiveness Awards.
Jamie Buckley has now been PDD’s creative director for a few months: at 31 he may be the new kid on the Board, but he already has nearly nine years experience as PDD’s lead designer and creative manager.