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PDD design cleans up in crowded market

Eureka - part of the Electrolux family - asked PDD in Hong Kong to help design an affordable, upright, cyclonic vacuum cleaner for the global market. The challenge was to capture the visual language of Eureka's higher-end products, while keeping costs low and appealing to a mass audience.

The designers concentrated on minimising the number of parts required and simplifying this Vacuum cleaner's assembly. Achieving these aims would keep the unit as compact as possible, reducing storage and shipping costs. Given the production cost constraints, the team could not use sprayed surfaces or expensive polycarbonate for the dust container (the focus of the design). This meant they only had colour, material and finish to differentiate the product from its competitors at the opening price-point.

In addition, the cyclonic principle requires a sophisticated R&D process - not always a given in China, where Eureka already identified a manufacturer of choice. PDD's proximity to the mainland and ability to offer on-site support ensured that none of the details were 'lost in translation'. The team also stayed within budget on the rigorous testing cycle that even low-cost products like this have to pass.

PDD designed an inexpensive, lightweight yet durable vacuum cleaner with powerful 12-amp suction power. Exceptionally manoeuvrable, this upright includes a built-in storage compartment suitable for a dusting brush, crevice tool and extension wand. The large hose eliminates clogging and helps stabilise the vacuum cleaner, which can be used parallel to the floor for low-level cleaning.

PDD's location, language skills and experience in floor care products allowed the designers to work closely with Eureka's manufacturer in China. This helped the team to provide the appropriate design solutions, ensuring a swift development and the delivery of an affordable yet distinctive product into a market crowded with no-name players.

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