Return to section

Fuelling innovation worldwide

Samsung-logoAs a leading global brand, Samsung’s drive to pioneer innovative products for consumers across the world is crucial to its success.

PDD has helped Samsung teams in Europe and Asia for more than a decade on a number of innovation challenges ranging from research and strategic innovation to novel technical solutions. We’ve conducted people-centred research to understand the needs of consumers in new markets, identified the emerging social and technology trends that are likely to drive behavioural and commercial change, and developed novel technical solutions, including  patented methods of opening refrigerators, novel hand grip systems, structural support systems, technical expertise in detergent delivery, cleaning systems and easy methods of re-configuration.

Working in collaboration with Samsung teams, we’ve built a close working relationship to achieve novel but realistic solutions.

News & Insights


PDD completes its transition to the 2016 version of ISO13485 for Medical Devices.

PDD has completed its planned transition to the latest version of this rigorous international quality assurance standard for medical devices, building on the success of earlier transitions and successful audits to the FDA 21CFR Part 820 in 2015.


A rewarding start to the year!

It’s been a great start to 2016. The first quarter is not yet over and already PDD has 3 new prestigious design awards to its name. PDD’s work with the health & personal care brand Swisslux and the Zyliss kitchenware brand has been awarded with Red Dot design awards. This was followed by a German Design Award for the Testo 870 Thermal Imager.