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PDD creates consumer-friendly appearance for OTC device

Both childbirth and age can cause female urinary incontinence as a result of weakened pelvic floor muscles. Exercise solutions using weighted inserts is a well-known effective treatment. However such products need to be sensitive to the issues of discretion, femininity and comfort.
 
These were the guiding factors in our semiotic analysis and visual design language work when PDD was commissioned by SSL to design the casework for their pelvic floor exercise system to be sold in pharmacies. 
 
PDD's brand-sensitive, cost-effective and reliable design solution not only received widespread positive reviews but helped SSL International to achieve a leading global position within this market.

Learn more about our expertise and work in Medical and Healthcare. 


News & Insights

27/07/2017

PDD completes its transition to the 2016 version of ISO13485 for Medical Devices.

PDD has completed its planned transition to the latest version of this rigorous international quality assurance standard for medical devices, building on the success of earlier transitions and successful audits to the FDA 21CFR Part 820 in 2015.

18/02/2016

The Role of Human-Centred Design in Healthcare Reform and Transformation

All too often our health care is taken for granted, and we assume it will always be available to serve our community’s needs. The question is “How Healthy are our Healthcare Facilities to handle the diversity of services and to produce healthy outcomes for an expansive and unprecedented market of six (6) living generations – All distinctively different with a diverse set of needs and priorities?” According to Pew Research Centre in 2015, 75.3 million Millennials (18-34) surpassed the number of 74.9 million Baby Boomers (51-69), and Gen X (35-50) is projected to outnumber the Boomers by 2028.