Driving innovation across geographies. PDD features in the 2015 New Design year book.

Vassilios Kanellopoulos, Business Development Director, and Vicky Hong, Business Development Manager, talk to New Design about our growing presence in Asia.

In the article they reveal plans to double the size of PDD’s team in Shanghai as opportunities in the Chinese market grow. Vicky explains how the growing purchasing power of an expanding middle class has changed the way brands position themselves in the market.

“Take the home appliance industry for example…previously, international brands (like Bosch and Siemens) positioned themselves in the premium market, now they need to look at other tiers too…because the gap between international and higher-end Chinese brands is no longer so massive.”