September 4th, Berlin – the city was once again home to the world’s leading trade show for consumer electronics and home appliances.
September is nearly here, meaning that the tech world will be once again converging on Berlin for the annual IFA convention. This is Europe’s largest and oldest tech convention and naturally, PDD will be attending.
After attending CEF electronics show in Shanghai, Emily Lai investigates how local Chinese brands can survive and thrive if they want to expand in a global market place. What will set these Chinese brands apart from other players within their own highly competitive and fast moving marketplace?
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