Over the past few decades, China has changed dramatically. Alongside mass urbanisation, phenomenal economic growth and radical technological advances, some of the most significant changes have happened in people’s homes.
In China, family and shared food experiences are an essential part of the culture, and higher household incomes and increased purchasing power continue to drive up demand for new kitchen and home products.
To capitalise on that opportunity, home appliance companies need to think beyond their existing product portfolios, embrace the uniqueness of China’s food culture and its distinctive national character.
After tracking sociocultural and technology trends influencing and shaping the kitchen landscape over the past 10 years, we wanted to share with you some key insights and opportunity areas that will impact food futures.
I wish I hadn’t got up at 5:15 last Wednesday morning. Not that I’m complaining, but the multi-sensory experience I had signed up to attend later that day was a mind-altering event that was really worth being all there for…
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