Tag: Home Appliances

The Future of Home Appliances –
the Opportunity in China

Over the past few decades, China has changed dramatically. Alongside mass urbanisation, phenomenal economic growth and radical technological advances, some of the most significant changes have happened in people’s homes.

In China, family and shared food experiences are an essential part of the culture, and higher household incomes and increased purchasing power continue to drive up demand for new kitchen and home products.
To capitalise on that opportunity, home appliance companies need to think beyond their existing product portfolios, embrace the uniqueness of China’s food culture and its distinctive national character.

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Insights from IFA 2018

Having celebrated 10 years of home appliances, Internationale Funkausstellung Berlin (IFA) 2018 exhibition proved that customisation and matching experiences with consumer’s needs are still key aspects for brands to take into consideration for further commercial success.

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