We are seeing a rise in baby formulas and foods with some serious eco credentials, expanding the market offering of plant-based and free-from alternatives within this sector. This new range that follows stage-based nutritional standards, is aligning with the values of parents on both nutrition and climate change. So, what’s driving this new subcategory? As is often the case, several forces are at play when new product variants start to emerge, here’s some of the key drivers we have observed.
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