Tag: research
Grounded in reality – the true value of Human-Centred Research
When was the last time you pulled when it said ‘push’?
Every day, we are surrounded by products and services that somehow, don’t work as we expect them to. Whether it is an ‘impossible-to-follow’ set of instructions or the ‘push’ sign on a handle that clearly invites you to pull, people are constantly forced to develop workarounds to compensate for poor design.
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