Tag: wearables

Understanding The Healthcare Consumer

Over the past year, health has become the focal point of our lives in a way that few of us could have predicted, nor ignored. Just like consumer culture transformed our societies two centuries ago, health and health-related issues now shape our identity, our lifestyle, our perspectives and importantly  our aspirations for the future.

In this article, Emma Dickinson – Consultant, Research Recruitment at PDD, explores people’s evolving attitudes in healthcare and how healthcare providers, pharmaceutical companies and medical device manufacturers can make the most of that opportunity to deliver a compelling, engaging experience for all. 

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The growing role of wearables in healthcare

In recent years, wearables have started to play a pivotal role in the lives of patients. From the management of chronic conditions to making sure that we drink enough water, wearable and mobile devices are revolutionising the way that healthcare occurs.

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Technology comes in where doctors cannot

Mobile phone software applications are a ubiquitous part of society. In 2018, there were estimated to be 205.4 billion smartphone health app downloads (worldwide). In 2021 this figure is expected to rise to over 352.9 billion.

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The potential of Wearable Tech in the workplace

A few PDDers and I attended the Wearables 2015 conference in London, which was a great chance to see the latest trends in the wearable tech field. A range of exhibitors from startups to industry giants were displaying impressive devices such as Open Bionic’s 3D-printed Prosthetic Limbs and Samsung’s Oculus Rift-based VR headset.

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Cost acceptable & customised innovation – Chinese brands go global!

After attending CEF electronics show in Shanghai, Emily Lai investigates how local Chinese brands can survive and thrive if they want to expand in a global market place. What will set these Chinese brands apart from other players within their own highly competitive and fast moving marketplace?

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